Reach Is Related to a Medium's Ratings, Generally Referred to in the Industry

question 16

Multiple Choice

Reach is related to a medium's ratings, generally referred to in the industry as:

• A)gross ratings points.
• B)cost per rating points.
• C)gross review points.
• D)target ratings points.

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Definitions:

Last Mile

The final stage of the delivery process where a product moves from a transportation hub or warehouse to its final delivery destination, often considered the most expensive and time-consuming part of the shipping process.

Transportation Management

The planning, execution, and control of the movement of goods in order to efficiently meet customer requirements and company objectives.

Place Utilities

The value added to products by having them available at a location where customers want to purchase them.

Time Utilities

The value added to products or services by making them available at the most beneficial time.