_____ Is the Element in the Promotional Mix That Evaluates

question 36

Multiple Choice

_____ is the element in the promotional mix that evaluates people's attitudes,identifies issues that may elicit their concern,and executes programs to gain their understanding and acceptance.

• A)​Personal selling
• B)Advertising
• C)Sales promotion
• D)​Public relations

---

Definitions:

Installation Costs

The expenses associated with setting up equipment or machinery for use, which can include labor, materials, and other direct or indirect costs.

Freight

The charge imposed for the transport of goods by sea, air, or land.

Property, Plant, and Equipment

Property, Plant, and Equipment (PP&E) are tangible assets that are expected to be used in operations for more than one period.

Patent

An exclusive right to sell or produce one’s discovery or invention. A patent is good for 20 years.