Vignette While Waiting for a Prescription to Be Filled, Dan

question 10

Multiple Choice

Vignette While waiting for a prescription to be filled, Dan decides to measure his blood pressure using the automated machine in the pharmacy. His blood pressure reading is 140 over 92 millimeters of mercury. He knows he has a few pounds to lose but has never known his blood pressure. Before returning home he goes to a fast-food restaurant and enjoys a cheeseburger and fries. At home, Dan tells his wife, Tracy, about his findings and waits for her response. Let's see if you know as much as Tracy about the implications of blood pressure.
Dan has been working hard to eat a lower sodium diet, lose weight, and exercise. He goes back to the doctor 2 months later and his blood pressure is 130 over 85 millimeters of mercury. How would his blood pressure be categorized now?

• A) Low blood pressure
• B) Optimal blood pressure
• C) Prehypertension
• D) High blood pressure
• E) Near-optimal blood pressure

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Definitions:

Mission Statement

A concise affirmation of the firm’s long-term purpose.

Targeting Process

The method of identifying and reaching specific groups within a market based on shared characteristics or needs.

Target Market

A target market is a specific group of consumers at whom a company aims its products and services, defined by various demographics such as age, gender, income level, and personal interests.

Business-to-business

A sales model focusing on the transaction of products or services between companies, rather than between a company and individual consumers.