Vignette #2 Sue and Her Friends Are Having Lunch in the School

question 77

Multiple Choice

Vignette #2 Sue and her friends are having lunch in the school cafeteria. Sue is drinking bottled water, Joe is drinking Gatorade, Ben has a soft drink, Marsha is sipping iced tea, and Tom is drinking vitamin-enhanced water. Tom thinks he is drinking the best beverage of all because it has vitamins, minerals, amino acids, and some herbs in it. Marsha is counting on the caffeine to keep her alert during her English class and Sue thinks she made the best choice. Ben really doesn't think much about what he drinks at all. Let's answer these questions and learn more about these beverages.
Ben thinks his choice of a regular soft drink is the best because he spent the least amount of money on it. However, which may be a problem with consuming a lot of soft drinks?

• A) The risk of type 1 diabetes increases.
• B) The risk of kidney stones increases due to too much calcium.
• C) The risk of consuming too much fluoride increases.
• D) The risk of dental caries increases.
• E) The risk of hypotension increases.

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Definitions:

Multiple Marketing Programs

The use of various marketing strategies and campaigns simultaneously to target different market segments or achieve different objectives.

Consumer Buying Process

The steps a consumer goes through when deciding to purchase a product or service, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Unsatisfied Needs

Desires or requirements of consumers that have not been met or addressed by available products or services.

Consumer Buying Process

The stages consumers go through when deciding whether to purchase a product, including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.