The First Action a Marketing Team Should Take When Initiating

question 2

Multiple Choice

The first action a marketing team should take when initiating a social media campaign is:

• A)​to establish a listening platform.
• B)to identify the medium for the campaign.
• C)to identify potential consumers.
• D)​to decide which tools and platforms to use as part of its social media strategy.

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Definitions:

Sandé Cult

A traditional society in parts of West Africa that prepares young women for adulthood and marriage through rituals and teachings.

Female Religious Leaders

Women who hold leadership roles within various religious traditions, guiding congregations, and participating in spiritual activities.

Dual-Sex Principle

The concept that societies recognize and incorporate both masculine and feminine perspectives and roles, acknowledging the importance and balance of both genders in cultural and social practices.