According to Charlene Li and Josh Bernoff of Forrester Research,inactives

question 20

True/False

According to Charlene Li and Josh Bernoff of Forrester Research,inactives are people who read blogs,listen to podcasts,watch videos,and generally consume media.

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Definitions:

Influence of Attitudes

The impact that personal beliefs and feelings have on an individual's behavior and decision-making processes.

Extended Fishbein Model

A model that extends the original Fishbein's theory by considering attitude toward the behavior, subjective norms, and perceived behavioral control as predictors of intentions and behaviors.

Social Pressure

The influence exerted by the social environment on individuals, compelling them to change their behaviors, values, or beliefs to conform to societal norms.

Individual Preferences

The personal likes or dislikes of an individual, influencing their choices and behaviors.