To Increase the Popularity of Its New Range of Smartphones,GizmoPro

question 22

Multiple Choice

To increase the popularity of its new range of smartphones,GizmoPro Inc.,a mobile phone manufacturer,offered several other products for free to customers who bought the smartphones.However,the management of GizmoPro Inc.soon found this to be an unsustainable practice.The company then decided to offer discounts on the products instead of giving them for free.These actions of the management of GizmoPro Inc.are aimed at:

• A)​market share pricing.
• B)profit maximization.
• C)demandorientation.
• D)​sales maximization.

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Definitions:

Nominal Group Technique

A structured method for group brainstorming that encourages contributions from everyone in the group and seeks to reduce the influence of dominant individuals.

Evaluation Apprehension

The fear or anxiety about being judged by others, which can affect performance and behavior in social situations.

Brainstorming

Brainstorming is a technique or process used for generating creative ideas and solutions through spontaneous and free-flowing group discussion.

Synergy

The collaboration between two or more entities, materials, or agents that results in a collective impact exceeding the total of their individual contributions.