Examlex
A fixture is classified as personal property.
Prestige Suggestion
A marketing technique where a product or service is associated with high social status or exclusivity to attract customers.
Sales Presentation
A strategic, structured pitch or dialogue designed by a salesperson to highlight a product's or service's benefits and persuade a customer to make a purchase.
Proof Statements
Convincing or persuasive statements used in sales and marketing to validate the benefits or effectiveness of a product or service.
Premium Approach
An approach in which the salesperson offers a prospect something as an inducement to buy.
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