Define Internal Validity in Research Design

question 33

Essay

Define internal validity in research design. Describe two threats to the internal validity of a research study. (Note: For each threat, be sure to label it, describe it, and be sure to indicate how it specifically is a threat to the internal validity of the design.)

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Definitions:

Customer Satisfaction

The measure of how products or services supplied by a company meet or surpass customer expectations.

Operating Cost

Expenses associated with the day-to-day operations of a business, including salaries, utilities, and rent.

Purchase Order

A formal document issued by a buyer to a seller, detailing the products, quantities, and agreed prices for products or services.

Price Reductions

A strategy where a business lowers the price of its products or services to attract more customers, increase sales volume, and possibly outmaneuver competitors.