What Is the Primary Goal for Randomly Assigning Participants to Treatment

question 32

Multiple Choice

What is the primary goal for randomly assigning participants to treatment conditions in an experiment?

• A) Increase the ability to generalize the results.
• B) Avoid selection bias.
• C) Ensure that the individuals in the sample are representative of the individuals in the population.
• D) Minimize the likelihood that a participant characteristic becomes a confounding variable.

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Definitions:

Multi-brand

A strategy where a company markets multiple brands within the same product category, offering diversity to consumers.

Private-label Brand

A brand owned by a retailer or supplier that is not manufactured by them but is sold under their own branding.

National Brand

A product or service that is widely recognized and available across a country, often produced by a company that invests in national marketing campaigns.

Manufacturer's Brand

Products branded and marketed by the manufacturer itself, as opposed to being sold under a retailer's brand.