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Explain What Differential Attrition Is and How It Negatively Affects

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Essay

Explain what differential attrition is and how it negatively affects an experiment.


Definitions:

Customer Exposure

The extent to which customers are aware of, interact with, or are influenced by a brand or product over various channels and touchpoints.

Takt Time

Takt Time is a manufacturing term that represents the average time interval between the start of production of one unit and the start of the next unit, aligned to meet customer demand.

Operation Time

The total time taken to complete a specific task or process, including both productive and non-productive periods.

Cycle Time

The total time from the beginning to the end of a process, including process and wait times, indicating the speed of production.

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