Examlex
In a between-subjects experiment, when the process of assigning participants to the treatment conditions produces groups with different characteristics, the ____ of the study is threatened.
CPM
Stands for Cost Per Thousand impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.
Reach
The total number of individuals or entities exposed to a particular marketing message or campaign within a specified period.
Rating
The percentage of households in a market that are tuned to a particular TV show or radio station.
Share
A unit of ownership interest in a corporation or financial asset, allowing the shareholder to claim a part of the company's assets and earnings.
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