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Random assignment is used to control order effects in a within-subjects experiment.
Vendor Ratings
Refers to evaluations or assessments of a vendor's performance, quality, reliability, and value by customers or industry analysts.
Derived Demand
The demand for a good or service that arises from the demand for another good or service, as seen in supply chain relationships.
Awards Contract
A formal agreement given after a tendering process, where a party commits to providing goods or services.
Buying Center
The group of people in an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision.
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