What Does Counterbalancing Involve

question 2

Multiple Choice

What does counterbalancing involve?

• A) Matching the treatment conditions with respect to time
• B) Keeping the time between measurements constant
• C) Selecting two groups of identical participants
• D) Holding the order of the treatment conditions constant for all participants

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Definitions:

B₂C Marketing

Business-to-Consumer marketing, which involves selling products directly to consumers.

Social Actor

An individual or organization that plays a role in a social context, influencing and being influenced by the social structure.

Evaluative Criteria

Standards or benchmarks that consumers use to judge the merits of competing products or services.

Affective Choice

A psychological concept where individuals make decisions based on emotions, feelings, or moods rather than purely on objective criteria.