The Advantage of an ABAB Design Versus a Simple AB

question 22

Multiple Choice

The advantage of an ABAB design versus a simple AB phase-change design is that the ABAB design ____.

• A) can be used when a treatment has a permanent or long-lasting effect
• B) does not require a stable baseline phase
• C) reduces the probability that the result is just chance or coincidence
• D) can be used even if the treatment effect is temporary

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Definitions:

New-product Development

The complete process of bringing a new product to market, encompassing conception, design, manufacturing, and marketing.

Consideration Stage

Part of the customer journey where potential buyers evaluate a product or service before making a purchase decision.

Consumer Adoption

The process by which customers accept and purchase new products or innovations.

Competitive Advantage

An attribute that allows an organization to outperform its competitors, such as superior products, cost structures, or customer service.