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Cognitive Dissonance Theory
A theory suggesting that individuals experience psychological discomfort or dissonance when they hold two or more contradictory beliefs, ideas, or values simultaneously.
Criticism
The act of expressing disapproval or pointing out the faults in someone or something.
Perceived Value
The worth or importance a consumer assigns to a product, service, or brand, based on how well it is believed to meet needs and expectations.
Effort
The amount of physical or mental energy expended to achieve a goal.
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