Examlex
Reduced productivity, dissatisfied customers, and poor managerial decisions are just a few indirect costs of software that doesn't address users' needs completely or correctly.
Market Segment
A portion of a larger market that is categorized based on shared characteristics, needs, or preferences of its members.
Corporate Level
Pertains to the strategic scope of an organization as a whole, encompassing all its divisions and products, and focusing on overall direction and goals.
Product Modification
A strategy where a company makes minor changes or improvements to a product to increase its appeal or to reach a different market segment.
Category Development Index
Category Development Index (CDI) measures the sales performance of a category within a specific market relative to the average market performance.
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