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Figure 9-1
The vertical axis in the accompanying figure (Figure 9-1) is labeled _____.
Cold Canvassing
A direct sales technique that involves approaching potential customers without prior contact or lead, often through door-to-door visits or telephone calls.
Direct-Mail Prospecting
The process of sending promotional materials or correspondence through postal mail to potential customers as a method of generating leads.
Automotive Trade Show
An industry-specific event that brings together members of the automotive sector to showcase and discuss the latest vehicles, parts, and technologies.
Lead Cards
Physical or digital records used by sales professionals to track potential customers or clients, including contact information and relevant notes.
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