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Exhibit 4-9 Data on Supply and Demand In Exhibit 4-9, If a Price Ceiling Is Set at c

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Exhibit 4-9 Data on supply and demand  Price  Quantity  Demanded  Quantity  Supplied $2.001003001.501502501.002002000.50250150\begin{array} { | c | c | c | } \hline \text { Price } & \begin{array} { c } \text { Quantity } \\\text { Demanded }\end{array} & \begin{array} { c } \text { Quantity } \\\text { Supplied }\end{array} \\\hline \$ 2.00 & 100 & 300 \\1.50 & 150 & 250 \\1.00 & 200 & 200 \\0.50 & 250 & 150 \\\hline\end{array} In Exhibit 4-9, if a price ceiling is set at $1.50 the market result after adjustment is:


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Rule-Of-Thumb Method

A heuristic process or guideline that simplifies decision-making without guarantees of accuracy or comprehensiveness.

IMC Budgeting

Involves allocating financial resources for Integrated Marketing Communications, ensuring a strategic mix of advertising, sales promotion, public relations, and direct marketing efforts.

Prior Sales

Historical sales data or transactions that have occurred before a specific point in time, used for analysis or forecasting.

Frequency Of Exposure

Refers to the number of times a consumer comes into contact with a particular advertising message over a set period.

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