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Monopolistic competition is inefficient because:
Uncertainty-Identity Theory
A social psychological theory suggesting that people join and identify with groups in order to reduce feelings of uncertainty about themselves and the world.
Social Identity Processes
The mechanisms through which individuals develop and maintain their social identity, including categorization, identification, and comparison with other groups.
Uncertainty
Uncertainty involves situations where the outcomes, probabilities, or implications are unclear, often leading to ambiguity and indecision.
Social Mobility Belief System
Belief that intergroup boundaries are permeable. Thus, it is possible for someone to pass from a lower-status into a higher-status group to improve social identity.
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