_______ Allow(s) Users to Communicate with Each Other Using Text

question 84

Multiple Choice

_______ allow(s) users to communicate with each other using text, audio, video, whiteboard, and shared files without leaving their own desks, thereby improving employee productivity and reducing expenses.

• A) Virtual meeting spaces
• B) IRC
• C) IM chat
• D) E-mail

Evaluate the effectiveness of research techniques in analyzing social media data.

Understand the concept and importance of social intelligence in business.

Identify the four layers of the social intelligence system and explain their functions.

Recognize various research methodologies and their applications in social media.

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Definitions:

Buying Signal

Indicative actions or expressions by a potential customer suggesting an interest in making a purchase.

Demonstrating the Product

The act of showcasing a product’s features, benefits, and usage to potential buyers to facilitate a sale.

Mental Buying Process

The psychological stages a consumer goes through before making a purchasing decision, including awareness, consideration, and decision.

Trial Close

A technique used in sales to gauge a prospect's readiness to buy by asking a question that assumes they are moving towards a purchase.