To Determine Your Target Audience's Wants, Needs, and Expectations, You

question 54

Multiple Choice

To determine your target audience's wants, needs, and expectations, you should ask and answer a variety of questions in a process called a(n) _______.

• A) desire audit
• B) needs assessment
• C) expectations review
• D) administrative plan

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Definitions:

Responsiveness-Enhancing

Approaches or strategies designed to increase an individual's willingness to react or respond to stimuli or situations.

Motivation

The internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.

Psychoanalytic Theory

A set of theories originating from the work of Sigmund Freud, focusing on unconscious motivations and conflicts as drivers of human behavior.

Neodissociation Theory

A psychological theory suggesting that during hypnosis, consciousness is divided or dissociates into different streams, allowing for activities and experiences to occur independently of each other.