Critical Thinking Questions Case 3-2 as a Professional Web Designer

question 55

Multiple Choice

Critical Thinking Questions Case 3-2 As a professional web designer, you have been invited to speak to the web design class at a local high school. After your presentation to the class, you conduct a short Q&A session with the students. During the Q&A session, a student asks why images are so commonly used on webpages. You tell the class that webpage images, such as photographs, clip art, illustrations, and diagrams _______.

• A) are usually too expensive for most websites
• B) are not as effective as text alone at communicating a website's message
• C) can powerfully communicate and motivate
• D) enhance webpage accessibility

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Definitions:

Market Segmentation

The practice of dividing a target market into distinct groups of consumers with similar needs or characteristics for more effective marketing.

Geographic Segmentation

The process of dividing a market into segments based on the geographic locations of consumers, such as countries, states, or cities.

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, occupation, and education.

Market Segmentation

The process of dividing a market of potential customers into groups, or segments, based on different characteristics like demographics or buying behavior.