Critical Thinking Questions Case 5-2 as a Member of the Web

question 79

Multiple Choice

Critical Thinking Questions Case 5-2 As a member of the web development team charged with redesigning the website for a large B2B e-commerce company, you are asked to make a presentation to top management on planned changes. The marketing manager asks why you replaced the marketing department page's underlined text with bolded and italicized text. You tell him _______.

• A) that underlining text for emphasis confuses visitors who expect that underlining signifies a link
• B) bolded or italicized text looks much more emphatic than underlined text
• C) that using underlining to emphasize text interferes with the clean, professional look of the website's pages
• D) that bolding or italicizing text for emphasis is a better choice for the Verdana font

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Definitions:

Feedback

The process of giving constructive information to individuals or teams regarding their performance and behavior to encourage improvement.

Distributional Errors

Mistakes made in performance appraisals where an evaluator's rating of an employee is biased towards certain ratings across the spectrum.

Raters

Individuals involved in assessing the performance or competencies of employees, often as part of performance evaluations or research studies.

Rating Scale

A tool used to assign a value to a variable or response, often in the form of numbers or descriptions, to measure attitudes or perceptions.