Critical Thinking Questions Case 6-2 You Are Spending the Summer

question 4

Multiple Choice

Critical Thinking Questions Case 6-2 You are spending the summer as an intern at a prominent web design firm. Today, you are assigned to assist a designer with changes to a major B2C e-commerce client's website. Your first task is to double-check a new web-based customer service request form. During your review, you notice a problem and point out to the web designer that _______.

• A) the text boxes are large enough to hold the approximate number of characters for a typical response
• B) color is used to highlight and segment information
• C) a reset button should be included so that the user can clear the form quickly and reenter the information if necessary
• D) text responses are limited to characters or numbers

Understand and apply the concept of consumer surplus.

Explain the law of diminishing marginal utility.

Interpret demand and utility data to determine consumer surplus changes with price variations.

Describe the impact of pricing on consumer surplus.

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Definitions:

One-Way Analysis

Often refers to one-way analysis of variance (ANOVA), a statistical method used to compare the means of three or more samples using variances.

Dependent Variable

A variable in an experiment that is expected to change as a result of manipulations made to the independent variable.

Manipulation Check

A test used to determine whether the manipulation of the independent variable has had the intended effect on the subjects.

Significant Results

Statistical outcomes that demonstrate a meaningful difference or relationship, indicating that findings are unlikely due to chance.