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Critical Thinking Questions Case 7-2 Now that your new e-commerce website is published to a live server, you are ready to direct your web development and marketing teams to maintain and promote the website. At this afternoon's meeting with the marketing department, you express your concern about how you can be sure the website is "getting the job done" for the company. The marketing manager suggests that _______.
Excess Profits
Profits that exceed the normal expected return on investment, often resulting from monopoly power or a unique competitive advantage.
Rate of Return
The gain or loss on an investment over a specified period, expressed as a percentage of the investment's initial cost.
Marginal Costs
The price increase resulting from the creation of an additional unit of a product or service.
Marginal Costs
The heightened cost linked to the creation of an extra unit of a product or service.
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