Critical Thinking Questions Case 7-1 What an Exciting Day! All

question 73

Multiple Choice

Critical Thinking Questions Case 7-1 What an exciting day! All the development work on your new website is finished and your web development team is getting ready to celebrate. Jane, your administrative assistant, asks you what the next step will be. You tell her ____.

• A) to contact Madge, in the marketing department; it is time to start promoting the website
• B) that tomorrow the website files will be uploaded to a staging server for self-testing and target audience testing
• C) that tomorrow the website files will be uploaded to a live server and made available to the public
• D) that the job is finished; there is nothing more to do

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Definitions:

Consumer Marketers

Professionals who specialize in targeting and understanding the behaviors and preferences of consumers to effectively sell products or services.

Buyers

Individuals or organizations that purchase goods or services for personal use, resale, or production.

Consideration Criteria

The set of standards or attributes that consumers use to evaluate and differentiate between choices of products or services.

Energy Efficiency

The goal of reducing the amount of energy required to provide products and services, improving overall performance while using less energy.