For Which of the Following Questions Would a Researcher Be

question 47

Multiple Choice

For which of the following questions would a researcher be most likely to use an observational study?

• A) Is memory for television commercials influenced by the content of the programs in which the commercials appear?
• B) Is there any relationship between taking social psychology courses and happiness later in life?
• C) Does the consumption of alcohol lead to increased aggressiveness?
• D) Do banks tend to offer heterosexual couples lower interest rates on home mortgages than homosexual couples?

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Definitions:

Routine Decision Making

The process of being in the habit of buying a particular product so attitudes and beliefs toward the product are already formed and are usually positive.

Unconscious Need

A desire or requirement of a consumer that they are not fully aware of, which can influence their purchasing behavior.

Buyer

An individual or organization that makes a purchase decision, acquiring goods or services in exchange for money.

Product

A product or service developed from a process, presented in the marketplace to fulfill a demand or desire.