A Confirmation Bias Refers to People's Tendency to

question 37

Multiple Choice

A confirmation bias refers to people's tendency to

• A) agree with others whose attitudes differ from theirs.
• B) behave according to others' expectations.
• C) interpret, seek, and create information in ways that support existing beliefs.
• D) reinterpret earlier information to make it more consistent with subsequent information.

Understand the multichannel marketing strategy and its implementation.

Identify the specific needs and preferences of different customer segments.

Recognize the importance of providing a consistent customer experience across different channels.

Explain the significance of website customization in enhancing customer ordering experiences.

---

Definitions:

Digital Natives

Individuals who have been exposed to digital technology from a young age, often considered fluent in the use of computers, the internet, and digital devices.

Low-SES

Stands for low socioeconomic status, indicating individuals or families with limited financial resources and access to opportunities.

Adolescent Egocentrism

A characteristic of adolescent thinking that leads young people (ages 10 to 13) to focus on themselves to the exclusion of others.

Dual Processing

The notion that two networks exist within the human brain, one for emotional processing of stimuli and one for analytical reasoning.