Public Opinion Pollsters, in Trying to Assess Attitudes About Particular

question 123

Multiple Choice

Public opinion pollsters, in trying to assess attitudes about particular subjects, have become aware that attitude responses seem to be affected by all of the factors below except

• A) the context in which the question appears.
• B) the wording of the question.
• C) the specific response options given.
• D) the length of the questionnaire.

---

Definitions:

Iconic Memories

A type of visual memory that lasts very briefly, usually no more than a split second.

Priming

A technique in psychology used to train people's memory in both positive and negative ways by presenting them with one stimulus to influence their response to another stimulus.

Encoding

The initial process of converting information into a form that can be stored in memory, involving sensory input being turned into meaningful data.

Implicit Memory

A form of memory that allows us to carry out activities without consciously recalling past encounters.