Which of the Following Statements About the Central Route to Persuasion

question 86

Multiple Choice

Which of the following statements about the central route to persuasion is false ?

• A) It is more commonly used by advertisers in collectivist cultures (e.g., Korea) than it is by advertisers in individualistic cultures (e.g., the United States).
• B) It leads audience members to be more influenced by a two-sided argument than a one-sided argument.
• C) It is a more thoughtful process than the peripheral route.
• D) It renders the quality of arguments more important than the quantity of arguments.

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Definitions:

Neurogenesis

The process of generating new neurons in the brain, which continues to occur in certain regions throughout life.

Neural Pruning

The process of eliminating unused neurons and synaptic connections in the brain to enhance the efficiency of neuronal transmissions.

Plasticity

The brain's ability to change and adapt as a result of experience or injury.

Myelination

The process of forming a myelin sheath around a nerve to allow nerve impulses to move more quickly.