When an Audience Member Does Not Feel Personally Involved or Invested

question 27

Multiple Choice

When an audience member does not feel personally involved or invested in the topic of a persuasive message, she is likely to

• A) focus primarily on the strength of the message, ignoring the apparent expertise of the message source.
• B) be influenced immediately by the sleeper effect.
• C) engage in a central, but not peripheral route to persuasion.
• D) None of these.

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Definitions:

Manufacture of Consent

A concept in media and communications indicating the manipulation of public opinion to serve the interests of a governing elite.

Public Opinion

The aggregate of individual attitudes or beliefs held by the adult population concerning social, economic, and political issues or policies.

Mass Consumption

The widespread purchasing and use of goods and services by a large portion of the population.

U.S. Marines

A branch of the United States Armed Forces responsible for providing power projection and amphibious warfare capabilities.