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An audience member is more likely to use the peripheral route to persuasion if
Reciprocal Determinism
A concept in psychology that posits an individual's behavior is both influenced by and is influential upon their environment and personal factors.
Internal Personal Factors
Characteristics or attributes within an individual, such as beliefs, values, and personality traits, that influence behavior and perception.
Environmental Events
Occurrences within an ecosystem or environment that can affect the organisms living within it, including natural disasters, pollution, and climate change.
Person-situation Controversy
A debate in psychology about the relative influence of personal traits versus situational factors in governing behavior.
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