At a Computer Trade Show, a Representative from Mad Dog

question 128

Multiple Choice

At a computer trade show, a representative from Mad Dog Computers presents its product to the audience, and is immediately followed by a representative from Smelly Cat Computers, who demonstrates the benefits of her product. If surveyed immediately after the show, the audience is likely to report having been

• A) more persuaded by Mad Dog Computers.
• B) more persuaded by Smelly Cat Computers.
• C) equally persuaded by both companies if the presentations were comparable.
• D) persuaded by neither company.

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Definitions:

Longitudinal

Pertains to research or studies that observe the same subjects over a period of time, often to detect changes or developments.

Cross-sectional

A research design that looks at data from a population at a single point in time to identify patterns and associations.

Sequential

Pertaining to events, processes, or items that follow one after another in a specific order.

Longitudinal

A type of study or analysis that follows the same subjects over a period of time to observe changes or developments.