Explain How Both the Cognitive Content and Emotional Content of a Message

question 81

Essay

Explain how both the cognitive content and emotional content of a message affect its persuasiveness. Be sure to discuss the relationship of both types of content to the central and peripheral routes to persuasion.

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Definitions:

Size Constancy

A perceptual phenomenon where the perceived size of an object remains the same, despite changes in the size of the object's image on the retina.

Object Constancy

Correctly perceiving objects as staying the same in their size, shape, color, and lightness, across viewing conditions that yield different physical input to the eyes.

Wavelengths

The spacing between consecutive peaks of a wave, particularly in sound waves or electromagnetic waves.

Flipbook

A book with a series of pictures that vary gradually from one page to the next, so that when the pages are turned rapidly, the pictures appear to animate by simulating motion or some other change.