Which of the Following Statements About the Central Route to Persuasion

question 86

Multiple Choice

Which of the following statements about the central route to persuasion is false ?

• A) It is more commonly used by advertisers in collectivist cultures (e.g., Korea) than it is by advertisers in individualistic cultures (e.g., the United States).
• B) It leads audience members to be more influenced by a two-sided argument than a one-sided argument.
• C) It is a more thoughtful process than the peripheral route.
• D) It renders the quality of arguments more important than the quantity of arguments.

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Definitions:

Merchandise Inventory

Goods or products on hand that are available for sale by a retailer or wholesaler.

Discount

A reduction in the price of goods or services, often to encourage prompt payment or increase sales.

Accounts Payable

The amounts a company owes because it purchased goods or services on credit from a supplier or vendor.

Discount Period

The time frame in which a payment can be made at a reduced rate, usually before a specified due date.