The Primary Difference Between the Models of Persuasion Proposed by Hovland

question 118

Multiple Choice

The primary difference between the models of persuasion proposed by Hovland and McGuire and that proposed by Greenwald is that Greenwald's model

• A) does not allow for central route processing.
• B) emphasizes the role of elaboration in producing persuasion.
• C) does not include reception as one of the information-processing steps in persuasion.
• D) proposes that memory of message content is the most important determinant of persuasion.

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Definitions:

Major U.S. City

Any large and significant urban center in the United States typically characterized by a substantial population, economic activity, and cultural influence.

Reasonable Travel

Travel that is affordable and planned with budget constraints in mind, focusing on value for money.

TAM, SAM, SOM

Total Addressable Market (TAM) is the overall revenue opportunity available or market demand for a product or service; Serviceable Available Market (SAM) is the segment of TAM targeted and served by a company's products or services; Serviceable Obtainable Market (SOM) is the portion of SAM that a company can realistically capture.

Potential Investors

Individuals or entities that may be interested in investing resources, typically money, into a business or project with the expectation of future financial return.