When an Audience Member Does Not Feel Personally Involved or Invested

question 27

Multiple Choice

When an audience member does not feel personally involved or invested in the topic of a persuasive message, she is likely to

• A) focus primarily on the strength of the message, ignoring the apparent expertise of the message source.
• B) be influenced immediately by the sleeper effect.
• C) engage in a central, but not peripheral route to persuasion.
• D) None of these.

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Definitions:

Package Tracking

A service provided by postal and courier companies that allows customers to follow the geographic location and status of their shipped items through a unique tracking number.

Short Run

A time period in economic theory during which some factors of production are fixed, affecting the decision-making process of businesses.

Long Run

A period of time in which all factors of production and costs can be fully adjusted, unlike the short run where some factors are fixed.

Total Revenue

The total amount of money received by a company or entity from its sales of goods or services, before deducting any expenses.