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An audience member is more likely to use the peripheral route to persuasion if
Variable Costs
Costs that change in direct proportion to the level of production or business activity.
Profit
The financial gain or return derived from an investment, transaction, or operation after subtracting all costs, expenses, and taxes.
Utilization
The extent to which an entity (e.g., equipment, workforce) is being used efficiently to produce goods or services.
Efficiency
The ratio of the output produced to the input resources used in the production process, indicating the effectiveness of resource utilization.
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