Research Indicates That Subliminal Influence

question 31

Multiple Choice

Research indicates that subliminal influence

• A) never occurs.
• B) usually occurs in the short term for simple judgments.
• C) is more likely among people high in the need for cognition.
• D) can persuade people to take action even when they were previously unmotivated to do so.

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Definitions:

Disintermediation

The removal of intermediaries in a supply chain, allowing producers to sell directly to consumers.

Channel Intermediaries

Entities that facilitate the distribution process by moving products from producers to consumers, including wholesalers, retailers, agents, and brokers.

Intensive Distribution

Intensive Distribution is a marketing strategy where a company aims to make its products available in as many outlets as possible, maximizing visibility and accessibility to consumers.

Sales Volume

The total quantity of products or services sold by a company in a specified period, used as an indicator of business performance.