Imagine That Festinger and Carlsmith (1959) Ran a Follow-Up to Their

question 3

Multiple Choice

Imagine that Festinger and Carlsmith (1959) ran a follow-up to their classic peg-turning study. In this new version, participants are either paid $10 to lie to the next participant (actually a confederate) , or are given no choice and forced to lie by being told that failure to do so will result in a loss of any course credit that was to be earned for having participated in the study. The most likely results of this new experiment would be that participants who are given no choice and forced to lie (through the threat of no course credit) would _____ than participants in the $10 condition.

• A) experience less cognitive dissonance
• B) rate the experimental peg-turning task as more enjoyable
• C) demonstrate more physiological arousal after lying to the confederate
• D) be less likely to agree to lie to the confederate

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Definitions:

Desire Phase

In marketing, the stage where a consumer develops a favorable inclination towards a product or service, following awareness and interest.

Persuasive Call

A telephone conversation aimed at convincing or influencing the listener to take a specific action or adopt a particular viewpoint.

Conventional Marketing

Traditional marketing methods, such as print ads, billboards, and television commercials, used to promote products or services.

Strong Selling Points

Key attributes or advantages of a product, service, or proposal that make it attractive to potential buyers or supporters.