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Those who argue that self-perception theory better explains why people change their attitudes in research studies than does cognitive dissonance theory do not believe that
Intermediate Product
A product that is a result of a process but is also used as an input in the production of a final or finished product.
Differential Revenue
The amount of increase or decrease in revenue expected from a particular course of action as compared with an alternative.
Differential Cost
The amount of increase or decrease in cost expected from a particular course of action compared with an alternative.
Variable Costs
Costs that vary in proportion to changes in the activity base.
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