According to the Dual-Process Approach, Majorities Exert Influence by Producing

question 12

Multiple Choice

According to the dual-process approach, majorities exert influence by producing ____, whereas minorities exert influence by producing ____.

• A) informational influence; normative influence
• B) public conformity; private conformity
• C) reactance; obedience
• D) conversion; compliance

---

Definitions:

Goodwill

An intangible asset representing the value of a business's reputation, brand, and customer relationships.

Persuasive Message

Communication designed to convince or influence the audience towards a particular viewpoint or action.

Requesting Action

A process where a clear action is sought from the recipient, typically seen in business communications and calls to action in marketing.

Audience Objections

The concerns, questions, or complaints raised by an audience or market in response to a proposal, presentation, or product.