Forgas and Others (2006) Conducted a Study on Whether the Mood

question 43

Multiple Choice

Forgas and others (2006) conducted a study on whether the mood of salespeople would affect their tendency to help. The results indicated that

• A) the mood manipulation had the strongest effect on the least experienced staff.
• B) the mood manipulation had no effect.
• C) the mood manipulation had the strongest effect on the most experienced staff.
• D) the mood manipulation had the same effect on both more experienced and less experienced staff.

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Definitions:

Business Activity

Any action undertaken by individuals or companies, such as buying, selling, marketing, or production, aimed at generating income.

Marketing

Marketing encompasses the strategies and tactics companies use to identify, engage, and satisfy customers' needs and wants, thereby generating sales and fostering brand loyalty.

Separate Legal Entity

A business structure that is legally distinct from its owners, allowing it to own assets, incur liability, and conduct business in its own name.

Corporation

A legal entity formed by individuals, shareholders, or shareholders, recognized as separate from its owners with its own rights and liabilities.