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In a study about status (to successfully compete for mates) , Vladas Griskevicius and others (2009) found that
Discount Rate
The interest rate used to discount future cash flows to present value, often reflecting the cost of capital or risk level.
Payback Method
A method of investment appraisal that calculates the time required for the cash inflows from a project to repay its initial investment.
Cash Flows
The total amount of money being transferred into and out of a business, affecting the company's liquidity.
Cost Of Capital
The average rate of return a company must pay to its long-term creditors and shareholders for the use of their funds.
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