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The SWOT Analysis Begins with Specifying the Strengths of the Business

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The SWOT analysis begins with specifying the strengths of the business venture or project.


Definitions:

Sales Uncollected

Refers to revenue from sales for which payment has not yet been received; also known as accounts receivable.

Liquidity

The ability of a company or individual to quickly convert assets into cash without significant loss in value, essential for meeting short-term obligations.

Accounts Receivable

Funds due to a company from its clients for products or services that have already been provided but remain unpaid.

Net Sales

The total revenue a company generates from its sales activities after subtracting returns, allowances, and discounts.

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