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Implementing a customer service strategy means putting the right people in place who are trained in the latest communication devices and digital technologies.
Null Hypothesis
A statistical hypothesis that assumes no significant difference or effect exists between certain characteristics of a population or data set.
Level of Risk
The probability or likelihood of an adverse event or outcome occurring, often assessed in the context of decision making and finance.
Fisher's Exact Test
A statistical significance test used for small sample sizes and designed for categorical data, to examine the significance of the association between two kinds of classifications.
Mann-Whitney U
A nonparametric test used to compare differences between two independent groups on a single, ordinal outcome variable.
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