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Define the following terms: Homo sapiens sapiens
Pull Strategy
A marketing technique aimed at creating demand for products directly from consumers, leading retailers to "pull" the products from the distribution channels.
Marketing Strategy
A company's plan for reaching prospective consumers and turning them into customers of their products or services.
Custom Cabinetry
Tailor-made cabinetry designed and built to meet specific requirements and tastes of the customer.
Product Element
A component of a product that includes features, design, quality, brand name, and packaging which together form the product's overall offer.
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