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The invention of movable type by Gutenberg resulted in all of the following except
Consumers
Individuals or organizations that use or intend to use goods and services generated within the economy, fulfilling their needs and desires.
Utility
The benefits or customer value received by users of the product.
Retailing
All activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use.
Marketing Activity
Any action or task carried out by a company to promote and sell its products or services, including advertising, promotions, and public relations.
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