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Use the map (or maps) referenced in each question for your answer. On Map 14.2, locate Brandenburg. In what city did Luther first come to prominence? Where was the final settlement with Charles V made?
Product Failure
The occurrence when a product does not perform as intended or fails to meet consumer expectations, leading to dissatisfaction or withdrawal from the market.
Unplanned Buying
An impulsive or spontaneous purchase, made without prior intention or planning, often triggered by in-store stimuli or emotional states.
Grocery List
A written or digital list of items to be purchased from a grocery store.
Point-of-Purchase Stimulus
Marketing materials or displays placed at the site of the transaction to influence the consumer's purchase decision at the moment of buying.
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